Finished poster - Thomas Brown & Michael McGroarty

new

This is the poster that me and McGroarty have decided upon, I created it in InDesign with some slight work in Photoshop as well. I decided to keep with the theme of keeping most of the poster clear with the darkness, in order to extend the feeling of loneliness. We also decided to combine the awards because it created less clutter. Our initial thoughts was that the top left corner was too cluttered, but when we looked at the poster as a whole, rather than concentrating solely on the title etc, it contrasts quite well with the darkness of the image. The award we decided to incorporate in was at the Edinburgh Festival, and we settled on just the one award because otherwise the poster would become too cluttered. We just need to include a credits block at the bottom, and maybe put in another funding company.

I have now updated this post with a new poster, featuring new fonts and a new screen-block which credits everybody involved with the film.

Concerning our choices regarding the poster, we felt the element of simplicity matched up with the basic premise of the film. Obviously we're making a socially realistic post-apocalyptic drama, so a flashy or overindulgent poster wouldn't marry up with our target audience. The single image of the lone figure drenched in darkness retains a lonely yet mysterious edge. It is also quite a powerful image; as stark as it is real. The use of white for the title, actors etc was made to contrast with the darkness of the main and only image. As for the font itself, we chose it because it seems to be crumbling and broken, which we felt worked well with our genre choice. We chose to include Film4 as a funding company because they do promote and fund small films, which fits in with our film very well.